Main Skills
Social Media Marketing
Drive growth by analyzing competitors and popular content to develop winning strategies.
Paid Advertising (PPC)
Maximize conversion rates through keyword research and analyzing performance to conduct optimizations.
Landing Page Optimization
Increase conversions by aligning user expectations and standards with their experience on website pages.
Customer Journey Mapping
Identify areas where sales are lost by analyzing every step that customers take towards conversion.
Case Studies
SwipeSwipe
This project involved a startup personal finance company offering a chrome extension designed to help users avoid overspending.
As a new brand, the primary challenge was building an Instagram presence from zero in a competitive niche.
To address this, I analyzed high-performing content and competitors within the niche to develop a growth-focused strategy.
Across 53 posts, this approach led to a 122% increase in average likes, with several posts achieving over 200% higher engagement compared to baseline performance.
These results allowed SwipeSwipe to establish a consistent and growing Instagram presence with their target audience.
Digital Marketing Simtermship
As part of a Stukent certification, I created and managed a simulated Google Search Ads campaign for a backpack company.
The main objective was to build a cost-effective campaign that could generate sales within a limited budget.
To achieve this, I focused on selecting high-intent keywords closely aligned with the advertisement's messaging.
This approach ensured that Ads were shown to users most likely to be interested in the product and make a purchase.
The simulated campaign used a budget of $4,364 and generated $23,465 in revenue, resulting in a 538% return on Ad spend.